AI Dad Lab reviews AI tools by testing them with real children. We help AI companies reach a hard-to-find, high-intent audience: parents in the middle of deciding which tools to put in front of their kids.
Niche, high-intent and hard to reach. Our readers are parents deciding what AI to let their kids use, exactly when they are looking for it.
Not casual browsers. These are parents actively choosing and paying for AI tools for their children, the moment of decision generic tech sites can’t deliver.
Google impressions grew from 47,000 to 383,000 in six months, with search clicks growing at a similar pace. We rank in Google’s top four for our core terms, including #2 for “AI games for kids”.
The United States is our #1 country by search clicks, followed by the UK, Canada, Australia and India.
A growing subscriber list opening at around 26%, above the ~21% parenting and education benchmark. Engagement, not size, is the point.
Every review comes from 500+ hours of real family testing with three kids (ages 4–8). A recommendation here lands differently from a banner ad.
A permanent, contextual link from a topically relevant domain that already ranks in Google for kids-and-AI search terms.
Your product appears next to honest, parent-facing reviews, on pages parents reach when they are actively searching for what you sell.
Choose a featured spot on a page that already gets traffic, or a dedicated review you own that compounds over time.
| Option | What you get | Price |
|---|---|---|
| Featured placement | In a top-ranking guide (e.g. “Best AI Games for Kids”, #2 on Google). Immediate visibility, permanent contextual link, limited slots. | from €400 |
| Sponsored review | A dedicated full page, honest and clearly labelled, tested with the kids where age-appropriate. A brand asset you keep. | from €350 |
| Standard guide inclusion | Added to another relevant roundup or guide. | from €200 |
| Newsletter feature | A dedicated mention to the subscriber list. | from €150 |
| Bundle | Featured placement + sponsored review + newsletter feature. | from €650 |
Honest by default. Sponsorship buys placement and a fair, clearly-labelled review, never a guaranteed five stars. We only cover tools we would put our name to, and we will always tell you honestly if it isn’t a fit.
Tell me about your tool and what you’re hoping for, and I’ll come back with the best-fit option and rate.
Email Niall